SUMMARY: âMagisterial. I never thought, when I originally started this book, that I'd love it so much. The book provides a good analogy between the technology of the Internet and the power industry. I read this book over six years after it was published, but most of it was still quite relevant to today's tech scene. I never thought, when I originally started this book, that I'd love it so much. The Myth most people have been believing all of their adult lives.. Love? Everything else goes in one ear and right out the other. The book covers a period roughly between January-February 1940 to January 1941, as the analog for the Second World War wraps up its second year. I read Carr's The Shallows before I read this book. The last chapter "igod" was extremely interesting. The author then argue. Hailed as âthe most influential book so far on the cloud computing movementâ (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. And now everyone has embraced the cloud just 5 years later (ok, not everyone, but far more than in 2008). This had never occurred to me, but once mentioned it is obvious. However, the comparison between the effects of electricity in our society and the Internet on our society were not as pronounced in The Shallows. Author: John Thomas. A facile book, a summary rather than a treatise of Internet-culture thinking. This is the NovelKeys Big Switch Series. It is like a story told to put across a message; a well-told story yes, but for me, it is a self-help book in the garb of fiction is obvious. . The Big Switch â Book Review. Hailed as âthe most influential book so far on the cloud computing movementâ (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. The story of Keith is one of a series of events that test his confidence, his choices in life. A Wall Street Journal bestseller, Nicholas Carrâs The Big Switch: Rewiring the World, from Edison to Google is a ârivetingâ and âmagisterialâ examination of how a revolution in computing â the cloud â is reshaping business, society, and culture. In this book, he makes an analogy between how electricity became a utility and how computing power is becoming a utility. There are no discussion topics on this book yet. The passion & ⦠Goodreads helps you keep track of books you want to read. While companies used to have to generate their own electricity to power their own machines, the provision of electricity as a utility freed the companies from having to have their own electricians and engineers, and focus on their core business. I've passed over the details and haven't really captured this very interesting perspective on part of our history, but all in all, this is a book of great insights. The Big Switch originally hit shelves in 2008. This allowed factories to get rid of their power generation departments and to save boat loads of money and become more efficient. While companies used to have to generate their own electricity to power their own machines, the provision of electricity as a utility freed the companies from having to have their own electricians and engineers, and focus on their core business. Book Review: The Big Switch: Itâs never too late A fictional tale that dwells with motivation, love, career and relationships. Start by marking “The Big Switch: Rewiring the World, from Edison to Google” as Want to Read: Error rating book. Carr's book presents the present day technology and what's to be expected by compering it to the first steps towards the Electric era. Thorough, well-researched and documented. “We are scanning them to be read by an [artificial intelligence engine].”[return][return]So concludes this work — a view of technical progress from the emergence of electricity to the emergence of what Carr calls “the World Wide Computer.” In successive chapters, he builds the story line from the harnessing of electricity for commercial use to the economics of the migration from private power generation to common utility. The Big Switch â Book Review. The second part is more significant. While Germany is able to finally subdue Norway and drive British and French ⦠A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. Companies like Google are analogous to the utility companies. This book, though it deals with computers and technology, belongs mainly in the genre of an existential debate on the computer technology and mankind's future. New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation. So glad I persevered to the end: chapter 8 was so illuminating both culturally and politically. I received this book for free from a Goodreads First Reads giveaway! Ask just about anyone who knows me well and they'll tell you that I could not care less about anything to do with computers. I did not read the author's other famous book 'Does IT Matter?'. I love Nicholas Carr's writing. The”, Tech Criticism, Persuasive Technology, Technological Dystopias, The Big Switch: From Edison To Google Review. Draws an elegant and illuminating parallel between the late-19th-century electrification of America and todayâs computing world.ââSalon Hailed as âthe most influential book so far on the cloud computing movementâ (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the ⦠He is currently working on his second novel. The big switch by Muriel Box, 1964, Macdonald & Co edition, in English The former editor of the Harvard Business Review, Nicholas Carr uses the story of electricity as a backdrop for considering the evolution and future of our digitally connected economy and society ("living in the cloud"). What does a 24-year-old man want in life? The Big Switch is about the path to self-discovery of the protagonist. These switches are fully functional. Hailed as âthe most influential book so far on the cloud computing movementâ (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. He makes the case that the adoption of new technology is not driven principally by the technology itself, but rather by the economics that the technology enables. He wrote this one first, and there is some overlap. An event in American history that never happened, it was made up to say that the Democratic Party became racially enlightened and all the racist Democrats moved over to the Republican Party, which is false, the only Democrat who did that was Strom Thurmond, and even when he did that, he became less racist than he was when a Democrat as for every other racist ⦠. The Big Switch is a story of chasing your dreams and never giving up. In a new chapter for this edition that brings the story up-to-date, ⦠At that time, people were not sure about the whole "cloud computing" movement. Buy The Big Switch - eBook at Walmart.com "But electricity and computing share a special trait that makes them unique even among the relatively small set of general purpose technologies: they can both be delivered efficiently from a great distance over a network. It turns out that Google's real goal is to build the first real AI. In short, it remade the world as we know it. Towards the end of the last chapter of his book, Nicholas Carr relates an anecdote about the visit of a guest speaker to the Google headquarters:[return][return] George Dyson, a historian of technology…, Freeman Dyson, was invited to Google’s headquarters in Mountain View, California, in October 2005 to give a speech at the party celebrating the sixtieth anniversary of von Neumann’s invention [of an electronic computer that could store in its memory the instructions for its use]. The Big Switch is about the path to self-discovery of the protagonist. Keith is a software engineer caught in a dead end job he doesnât enjoy, a career he sees no future in. The author then argues that an analogous process is happening with information technology. In fact many jobs such as newspaper related jobs are being lost because people do the job for free on the internet. The factory power employees became clerks, but the IT employees will mostly be out of a job as will many of those clerk jobs created when centralized electrification occurred. June 10th 2013 Kindle Edition: 239 Pages. I read this several weeks ago and am just getting around to this review, so, sadly, it is not entirely fresh in my mind.. “When a newspaper moves online, the bundle falls apart.”, “As long as algorithms determine the distribution of profits, they will also determine what gets published. ... to make a switch to a new behavior you must script the critical moves. The Big Switch (Del Rey, July 19, 2011) is the third volume of Harry Turtledove's The War That Came Early series of alternate history. The Big Switch Rewiring the World, From Edison to Google (Book) : Carr, Nicholas G. : A hundred years ago, companies stopped producing their own power with steam engines and plugged into the newly built electric grid. [return][return]Carr’s work is easy to read — clearly the work of a writer who excels at expressing himself clearly. Eventually, PC's will be replaced with thin clients, and office software and data storage will be implemented centrally via information companies. Written in a very simple and flowy language, itâs the book which made me flip pages, on my Kindle Paperwhite.The way the corporate life has been described is so close to reality, as my friends working in the same sector recite a similar story every time. A decent job? The way we use computers has changed forever. Because they don't have to be produced locally, they can achieve the scale economies of central supply." Computing will soon become a utility like electricity. For computer industry practitioners and technology historians alike, it is a light, interesting and innocuous read. Free 2-day shipping. He has a very lively style, and he goes just deep enough into the technology that the lay reader can understand it, but not so deep that a non-expert feels overwhelmed. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Meh. The Big Switch is the debut novel of Author John Thomas.Initially this book was published only as an E-book. Far from being a crazed screed seeking to eradicate the jobs of IT professionals, Nick Carrâs The Big Switch is more of a clinical look at a possible dystopic future where the Googlbot & itâs groupies rule our lives, screwing things up due to being single points of failure in a frail âWorld Wide Computer.â I was expecting a book that would argue the case for moving most ⦠Similar problems with data transmission have recently been solved, and he makes it sound inevitable that everything's going to the cloud. I spend a large chunk of my time online, and I threw in my lot with the emerging web culture way back in the nineties -- but I really know very little about how the web works in practical terms. That comes up to 64 times bigger in volume. This book is the 2013 re-release with a new afterword by the author. . Eventually, power began to be generated centrally by utilities and transmitted to factories. The analogy breaks down in a number of ways. Ended perfectly with the epilogue. Carr gives equal time to the problems and challenges of the “big switch” to the World Wide Computer. An overly enthusiastic introduction to the concept of 'digital utilities'. In Switch, brothers Chip and Dan Heath - authors of the ⦠The net also poses security problems that weren't faced by the power companies. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." He has such a fascinating way of seeing through overhyped technology and revealing the often overlooked effects it has on our humanity. The book presents many interesting stories of how change was successfully implemented, ... big changes can happen even if you donât have a lot of power and resources. Author Nicholas Carr's insightful and easily accessible book, "The Big Switch: Rewiring the World from Edison to Google," discusses the changes taking place in business, society, and culture due to the rapid development of computer technology across the globe. He is not even close to being happy. The first gives a charming history of the electricity industry and some comparisons to the computer industry. In a similar trajectory, software and hardware. The picture he paints is not only of a rosy, utopian future, however. Excuse my cynicism, read and you'll see ;). Ultimately, I found this book disappointing. The big switch by Harry Turtledove, 2011, Del Rey/Ballantine Books edition, in English - 1st ed. He talks about how centralizing the storage, analysis and presentation of data gives a lot more power to governments and big corporations. I honestly hadn't known that, in the early days of electricity, the generating plant had to be very close to where the electricity was needed, because the problem of long-distance transmission hadn't been solved. For my money, entirely insufficient attention is paid to the potential *costs* of said utility infrastructure. In a similar trajectory, software and hardware services are increasingly provided over the Internet by centralised data-processing plants, turning computing into a general purpose utility as well. As centralized, general purpose technologies, both electricity and the internet have reshaped business and culture i. I tried hard to not have too big of a chip on my shoulder, and to the extent I succeeded, here's what I have to say: Nicholas Carr’s “The Big Switch” takes us through the electrification of the world and the rise of cloud computing, and describes the similarities of both phenomena and their wide-ranging impacts on society. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Enraged, Hitler reacts by lashing out at the West, promising his soldiers that they will reach Paris by the new ⦠He is a software engineer at a reputable company and has a girlfriend whom he loves a lot. If nothing else it certainly indicates that access to the Internet will be as important as access to electricity. Then he makes you really depressed because everything's going to the cloud. In many ways you can see the similarities and that may potentially help provide some guidance as to the future development of the Internet. (15). So I'm an invested but ignorant audience on the subject of the economic and cultural consequences of changes in network technology. That is, the ultimate search engine is of necessity an AI. The book begins with a history of electric power generation. “Despite the whimsical furniture and other toys, “Dyson would later recall of his visit, “I felt I was entering a 14th-century cathedral — not in the 14th century but in the 12th century, while it was being built. In-depth knowledge necessary in this day and age for your edification. . Nicholas Carr’s “The Big Switch” takes us through the electrification of the world and the rise of cloud computing, and describes the similarities of both phenomena and their wide-ranging impacts on society. ... And his debut novel, The Big Switch, was an honest attempt at sharing the message that itâs never too late to follow oneâs passion. Call it a “grid” or “computing in the cloud,” Carr’s vision of the future is dominated by a computing infrastructure that is greater than the sum of its parts: an infrastructure that we are all a part of building right now and an infrastructure that is as inevitable as the emergence of the electric utility that our lives depend on. The book begins with a history of electric power generation. “Despite the wh. This allowed factories to get rid of their power generation departments and to save boat loads of money and become more efficient. But, I believe that for a Computer Science student like me, or anyone involved in any kind of IT work, this is a must read. When we I love Carr's writing on technology. Eventually, power began to be generated centrally by utilities and transmitted to factories. What I Liked About The Big Switch. Towards the end of the last chapter of his book, Nicholas Carr relates an anecdote about the visit of a guest speaker to the Google headquarters:[return][return] George Dyson, a historian of technology…, Freeman Dyson, was invited to Google’s headquarters in Mountain View, California, in October 2005 to give a speech at the party celebrating the sixtieth anniversary of von Neumann’s invention [of an electronic computer that could store in its memory the instructions for its use]. I never could have thought that electricity and computers and networks would have so many similarities while also we get to learn even more from all of their dif. Let us know what’s wrong with this preview of, Published A sweeping saga of human passions, foolishness, and courage, of families and lovers and soldiers by choice and by chance, The Big Switch is a provocative, gripping, and utterly convincing work of alternate history at its best. Interested in The Big Switch by Nicholas Carr? Initially, every factory had its own power generation plant and a department to run the plant. The mood was playful, yet there was a palpable reverence in the air.” After his talk, Dyson found himself chatting with a Google engineer about the company’s controversial plan to scan the contents of the world’s libraries into its database. Hailed as âthe most influential book so far on the cloud computing movementâ (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. But, I believe that for a Computer Science student like me, or anyone involved in any kind of IT work, this is a must read. As centralized, general purpose technologies, both electricity and the internet have reshaped business and culture in profound ways. Itâs hard to imagine now, but in 2008 cloud computing was a new and largely unproven concept, and the common wisdom was that it wouldnât work. But he makes clear that the World Wide Computer is in our future, just as sure as we are of what happens each time we flip a light switch. Everyone was busy carving one stone here and another stone there, with some invisible architect getting everything to fit. I love Nicholas Carr's writing. The whole story of the insights and inventions that got us from point A to B is quite interesting. It is written in two parts. I found the discussion in that last chapter fascinating. Carr's book presents the present day technology and what's to be expected by compering it to the first steps towards the Electric era.
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